The BIG deal with social media is that it’s another way for us to communicate and build relationships. Being able to communicate, and building relationships will always have value. We have 7 different station pages with 3,500 total friends. If you have a message you’d like to get out, we will not only make sure we inform but provoke discussion if needed or wanted.
We send over 10,000 text messages each month, each one of which could include sponsor information. Our email club is also a very large group of our most active listeners, and they respond as well. In house statistics show that over 99% of our emails are delivered since the list we keep is a very “clean” one. Statistics have also shown that if given a solid offer, they’ll click on it, or if the information presented is something they’re interested in, they’ll not only click but revisit several times.