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Roger S. Haddon, Jr., is President and Chief Executive Officer of Sunbury Broadcasting Corporation. He represents the third generation of his family in management of the company that operates Newsradio 1070 WKOK, 94KX, 100.9 The Valley, TalkRadio 1380 WMLP and Eagle 107.

Mr. Haddon began his career as an announcer on WKOK in 1983. Since then he has worked for some of the Mid-Atlantic region’s most successful broadcast companies including Keymarket Communications, Delmarva Broadcasting and Tele-Media. He returned to Sunbury in 1996 and was instrumental in the creation of the area’s first all-news radio station, Newsradio 1070 WKOK. WKOK has been recognized annually by the Associated Press and Pennsylvania Association of Broadcasters as one of the state’s top all-news radio stations. In 1999, the Central Susquehanna Valley Chamber of Commerce named Sunbury Broadcasting Corporation its “Small Business of the Year.”  

Mr. Haddon is a member  of Arbitron's Radio Advisory Council. Arbitron is the publicly traded company that provides ratings to the entire radio industry.

He is a graduate of Elizabethtown College, and has since been recognized by the college’s alumni board for excellence in professional achievement.  Mr. Haddon currently serves on Elizabethtown College's Leadership Council to The Board of Trustees.

Mr. Haddon contributes his time to many civic boards including Evangelical Community Hospital, The Central Susquehanna Community Foundation, The Greater Susquehanna Valley United Way, Economics Pennsylvania and Geisinger Health System's Advisory Council.  In 2003, Mr. Haddon received Sunbury’s “Citizen of The Year” award from American Legion Post 201. In 2004, Haddon was chairman of Susquehanna University’s successful Business and Industry campaign. He is a member of Susquehanna’s Weis Partners as well as the Sunbury Rotary Club. Mr. Haddon's community involvement and service was recognized in 2004 by the Susquehanna Council of Boy Scouts of America with the Community Leadership Award

Born in Sunbury, he currently resides in Selinsgrove with his wife, Denise, and their children, Sam, Jillian and Blake.


Sunbury Broadcasting Corporation
PO Box 1070
Sunbury, PA 17801
Phone: (570) 286-5838  Fax: (570) 743-7837